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5 Ways Your Subscription Business Can Maximize Text Messaging

April 7, 2021

 

 

There are many different ways you can communicate with your subscribers; A combination of phone calls, e-mails, and text messages can be useful but the statistics from text messages don’t lie. This is one of the quickest, most effective ways to communicate. 89% of consumers would like businesses to communicate with them through SMS text messages. Text messages easily have the most success with a 98% open rate!  

1. Keep your subscribers engaged

Subscriber retention is key in your business and with text messages you know your messages are being received. Personal relationships are great when we can be face to face but when we can’t, staying in touch is vital. Keep your subscribers engaged with you and your business by creating custom texts.

2. Communicate Sales or Promotions 

Did you know 54% of consumers would like to receive promotions or sales via text messages? Text promotions and coupons are 10 times more likely to be used than traditional coupons. As an added bonus, members don’t have to dig through their e-mail inbox to find the message containing the promotion.

3. Confirmation Messages

A perfect example for utilizing text messages is after an order is placed. This a key way you can communicate with your subscriber and lets them know you received their order and it is being processed. It makes the subscriber feel connected and secure with their order.

4. Shipping updates 

Shipping updates change quickly and it’s important to get information out to your subscribers in real time. With the stats listed above, text messaging is your go-to for sending your subscriber shipping updates. You can let your subscriber know about delays, or any other shipping-related changes.

5. Billing Information 

The perfect way to send quick billing reminders or updates is through text messages. They can be short and personal with no obligation to respond. You can use friendly reminders to let your clients know about past due bills. Businesses can see better results for payment recovery or updating payment information.

 

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